Ensuring that your customers have a good experience and a deep relationship with your company is essential. To accomplish this, we focus on building a strong community of users. Combined with our dedication to build the best product on the market, this has been much more important for us than “making money.” This is especially true in the early years of a business’s life cycle. Too many businesses focus on immediate profitability needs instead of investing in their core assets: their product and their users. Profitability is important, but a focus on these core assets will shape the company’s future for many years going forward and build lasting brand value.